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The real behind the scenes of a catalogue shoot
Everyone thinks that being on a fashion set is really glamorous. Sometimes it is, but most of the time it’s sort of like herding cats. Controlled chaos.
As you can tell from the set, there are cords and just stuff everywhere. You have to remember there are a lot of people on the set. You have the stylist, the styling assistant, the hair and make up artist, the photographer, the photo assistant, the model and the art director.
You also have to be able to go with the flow in this situation. Things are fluid and change all the time. Like today, the hair and make up artist that was on the schedule didn’t know they were supposed to be there and were still in NYC. So they called a local one to come in, but that would take a couple of hours. So instead we just started doing waist down shots.
Waist down shots look really easy, but are actually some of the hardest shots to do. Everything has to be perfect and these shots really sell items for the client.
You also have to be really organized, as there are a lot of shots to do. Anywhere from 35-45 in a day!
This is the rack for just the next couple of days. All of these garments have to be pinned and steamed so they look perfect and then shot. It can make for a long week,but if you have a fun crew and we do, it can be a blast.
So the next time you see a shot that looks really simple in an add somewhere, just remember there was a lot of time and effort put into it.
Kevin
