Free Focht Creative Pricing Calculator is here!

We decided to take pricing to the next level, and try and make it as easy as possible. We spend a lot of time teaching how to create packages that sell, but the first thing you need to know is your cost of goods. To photographers, this seems like a daunting task…..not anymore.

Plug in your hourly rate for the studio, add in the costs of the product and hit calculate and boom, you are done. The calculator gives you industry standard pricing for 20-30-40%.

Our competitors think that you should be paying $100 bucks for this, not us. We are trying to raise the bar on photography, not try and screw photographers out of their hard earned money!

Our Pricing Calculator is FREE!

You can now stop guessing at your pricing and know that you are doing it right.

You can either fill out the form below or the form on the upper right of this page for your Free Focht Creative Pricing Calculator!

The pricing calculator works on both pc and mac and is a stand alone application. Just click to install and it does the rest. ( You need Adobe Air to install the app. It’s free also and you can download it HERE)

Here is a quick video on how to use it!


  1. Thank you SO much!

    Please make it a phone app! :)

    “How much do you charge for…”
    “Give me a minute and I’ll tell ya!”

  2. If you join mobile fotographer my studio management software it is!!!!

  3. Kevin

    This kind of thinking/pricing is why there are so many wanna-be photographers out there, and relatively few actually making a buck.
    Where is the cost of over head in this guide? Are you operating out of your parents garage? using borrowed equipement? have no staff? don’t pay taxes?

    • Gordon,

      You need to build your over head and taxes into your hourly rate. If you want to do it differently that is great. This calculator is just to help you get a true cost of goods.

      BTW I do quite well, and have for over 25 years using this method.

      This is a base to start with. What you do with it from here is up to you.

      If you have any suggestions, I would love to hear them.


    • So let me get this straight. Someone gives a helpful calculator and you blame him for all the wanna-be photographers? The calculator actually has nothing to do with wanna-be photographers. People these days are wanna-bes because cameras are so accesable so many people think if you have a slr camera you are a pro. It doesn’t have that much to do with pricing. Wanna-be photographers think they are pro because they buy a nice camera and think that is it. Stop blaming Kevin and concentrate on your photography and how much you want to make. Thanks Kevin for the calculator.

  4. I can’t open the file. What opens a .air file?

    • I am also having trouble opening the file :(

      • If you don’t have adobe air installed, you need to install it. Seems to be a pc thing again.

        It’s free and you can download it here


        • I googled it before you replied and ‘fixed’ it myself. Awesome tool! Thanks so much. I agree with James. Thanks for creating it… and for free! If any one is to ‘blame’ for the ‘pro’ photographers out there it is … Canon Nikon and Pentax and everyone else who manufactures decent cameras at affordable prices. Thank goodness real photographers study and learn and work at their craft. :) Thanks again Kevin!!! Love this.

  5. Would love the pricing calculator.

    • All you have to do is put your email in the box at the upper right hand side of the site!

  6. I have tried to get your pricing calculator several time but it never downloads. What am I doing wrong? Help….



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